The University of Dodoma Library Catalog

Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006 - xxix, 683 p. : ill. ; 26 cm.

Includes bibliographical references and index

0-07-286578-4 (alk. paper)

2004058191


Marketing
Business marketing
Marketing opportunities
current customers
Marketing strategy
Managing products
Managing customes
Managing programs
Sales
Sales management
Pricing
Negotiation

HF 5415 / .D93 2006
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