Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006 - xxix, 683 p. : ill. ; 26 cm.
Includes bibliographical references and index
0-07-286578-4 (alk. paper)
2004058191
Marketing
Business marketing
Marketing opportunities
current customers
Marketing strategy
Managing products
Managing customes
Managing programs
Sales
Sales management
Pricing
Negotiation
HF 5415 / .D93 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006 - xxix, 683 p. : ill. ; 26 cm.
Includes bibliographical references and index
0-07-286578-4 (alk. paper)
2004058191
Marketing
Business marketing
Marketing opportunities
current customers
Marketing strategy
Managing products
Managing customes
Managing programs
Sales
Sales management
Pricing
Negotiation
HF 5415 / .D93 2006