Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 7th ed. - Mason : Thomson/South-Western, 2004 - xxxviii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index
0324147988
2002075815
Marketing
Global marketing
Marketing opportunities
Product decisions
Distributions decision
Promotions decisions
Pricing decisions
Technology marketing
Internet marketing
E- marketing
Advertising
HF5415 / .L36 2004
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 7th ed. - Mason : Thomson/South-Western, 2004 - xxxviii, 774 p. : ill. ; 29 cm.
Includes bibliographical references and index
0324147988
2002075815
Marketing
Global marketing
Marketing opportunities
Product decisions
Distributions decision
Promotions decisions
Pricing decisions
Technology marketing
Internet marketing
E- marketing
Advertising
HF5415 / .L36 2004