Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 7th ed. - Mason : Thomson/South-Western, 2004 - xxxviii, 774 p. : ill. ; 29 cm.

Includes bibliographical references and index

0324147988

2002075815


Marketing
Global marketing
Marketing opportunities
Product decisions
Distributions decision
Promotions decisions
Pricing decisions
Technology marketing
Internet marketing
E- marketing
Advertising

HF5415 / .L36 2004
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