The University of Dodoma Library Catalog

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 7th ed. - Mason : Thomson/South-Western, 2004 - xxxviii, 774 p. : col. ill. (charts and graphs) ; 29 cm.

Includes bibliographical references and index

0-324-14798-8 (package)

2002075815


Marketing
Global marketing
Marketing opportunities
Product decisions
Distributions decision
Promotions decisions
Pricing decisions
Technology marketing
Internet marketing
E- marketing
Advertising

HF 5415 / .L2624 2004
© The University of Dodoma 2020