Normal view MARC view ISBD view

Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel - 7th ed. - Mason : Thomson/South-Western, 2004 - xxxviii, 774 p. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 0324147988

LCCN: 2002075815

Subjects--Topical Terms:
Marketing
Global marketing
Marketing opportunities
Product decisions
Distributions decision
Promotions decisions
Pricing decisions
Technology marketing
Internet marketing
E- marketing
Advertising

LC Class. No.: HF5415 / .L36 2004

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)