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Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].
Material type: TextTextPublisher: Mason : Thomson/South-Western, 2004Edition: 7th ed.Description: xxxviii, 774 p. : col. ill. (charts and graphs) ; 29 cm.ISBN: 0-324-14798-8 (package).Subject(s): Marketing | Global marketing | Marketing opportunities | Product decisions | Distributions decision | Promotions decisions | Pricing decisions | Technology marketing | Internet marketing | E- marketing | AdvertisingOnline resources: Click here to access online | Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.1 Available 173745
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.2 Available 173746
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.3 Available 173747
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.4 Available 173748
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.5 Available 173749
Books Books Library, College of Business Studies and Law (CBSL)
Fiction
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.6 Missing 173750
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.7 Available 174670
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.8 Available 174671
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .L2624 2004 (Browse shelf) C.9 Available 174672

Includes bibliographical references and index

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