The University of Dodoma Library Catalog

Farese, Lois Schneider

Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk - 2nd ed. - New York : Glencoe/McGraw-Hill, 1997 - xx, 620 p. : col. ill. (charts and graphs) ; 29 cm.

Includes index

0-02-640601-2 (student edition) 0-02-640602-0 (teacher's wraparound edition)


Marketing
Product management
Communication skills
Computer technology
Global market palce
Business
Social responsibility
World econmies
Selling
Sales process
Management skills
Distribution channel
Pricing math
Price planning
Purchasing math
Distribution math
Inventory control
Stock handling
Purchasing
Market research
Branding
Packaging
Labeling
Enterpreneurship

HF 5415 / .F37 1997
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