000 -LEADER |
fixed length control field |
01623nam a22004817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
171013b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-02-640601-2 (student edition) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-02-640602-0 (teacher's wraparound edition) |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.F37 1997 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Farese, Lois Schneider |
9 (RLIN) |
63815 |
245 ## - TITLE STATEMENT |
Title |
Marketing essentials / |
Statement of responsibility, etc |
Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Glencoe/McGraw-Hill, |
Date of publication, distribution, etc |
1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 620 p. : |
Other physical details |
col. ill. (charts and graphs) ; |
Dimensions |
29 cm. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
63816 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management |
9 (RLIN) |
13228 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication skills |
9 (RLIN) |
70596 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Computer technology |
9 (RLIN) |
74006 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global market palce |
9 (RLIN) |
76523 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business |
9 (RLIN) |
76524 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social responsibility |
9 (RLIN) |
72461 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
World econmies |
9 (RLIN) |
76525 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Selling |
9 (RLIN) |
76526 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales process |
9 (RLIN) |
76527 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management skills |
9 (RLIN) |
76528 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Distribution channel |
9 (RLIN) |
74164 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing math |
9 (RLIN) |
76529 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Price planning |
9 (RLIN) |
76530 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Purchasing math |
9 (RLIN) |
76531 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Distribution math |
9 (RLIN) |
76532 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Inventory control |
9 (RLIN) |
76533 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Stock handling |
9 (RLIN) |
76534 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Purchasing |
9 (RLIN) |
66885 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market research |
9 (RLIN) |
68396 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding |
9 (RLIN) |
76535 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Packaging |
9 (RLIN) |
76536 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Labeling |
9 (RLIN) |
76537 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Enterpreneurship |
9 (RLIN) |
73889 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kimbrell, Grady |
Fuller form of name |
Joint author |
9 (RLIN) |
63817 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Woloszyk, Carl |
Relator term |
Joint author |
9 (RLIN) |
63818 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Books |