Marketing : best practices / K. Douglas Hoffman ... [et al.]
By: Hoffman, K. Douglas
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Material type: 
TextPublisher: Mason : Thomson/South-Western, 2003Edition: 2nd ed.Description: xxii, 647 p. : col. ill. (charts) ; 28 cm.ISBN: 0-03-034999-0.Subject(s): Marketing | Marketing environment | Social responsibility | Marketing ethics | Information system | Marketing research | Consumer behaviour | market segmentation | Target market | Products decisions | Advertising | Promotions | Reatailing | Wholesalling | Personal selling | Sales management | PricingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29 2003 (Browse shelf) | C.1 | Available | 173742 | |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .M29 2003 (Browse shelf) | C.2 | Available | 173744 |
Includes bibliographical references and indexes
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