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Marketing : best practices / K. Douglas Hoffman ... [et al.]

By: Hoffman, K. Douglas.
Material type: TextTextPublisher: Mason : Thomson/South-Western, 2003Edition: 2nd ed.Description: xxii, 647 p. : col. ill. (charts) ; 28 cm.ISBN: 0-03-034999-0.Subject(s): Marketing | Marketing environment | Social responsibility | Marketing ethics | Information system | Marketing research | Consumer behaviour | market segmentation | Target market | Products decisions | Advertising | Promotions | Reatailing | Wholesalling | Personal selling | Sales management | PricingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M29 2003 (Browse shelf) C.1 Available 173742
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .M29 2003 (Browse shelf) C.2 Available 173744

Includes bibliographical references and indexes

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