The University of Dodoma Library Catalog

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1. Marketing / Dhruv Grewal and Michael Levy

by Grewal, Dhruv | Levy, Michael [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5415 .G675 2008] (1), Library, Collection of Business Studies and Law [Call number: HF 5415 .G675 2008] (6). Lost (1).

2. Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

by Ferrell, O. C | Lucas, George H [Joint author] | Luck, David Johnston [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : College Division, South-Western Publishing Company, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .F469 1994] (1).

3. Consumer behavior : buying, having, and being / Michael R. Solomon

by Solomon, Michael R.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, 2002Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.32 .S6 2002] (1).

4. Marketing : best practices / K. Douglas Hoffman ... [et al.]

by Hoffman, K. Douglas.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M29 2003] (2).

5. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .L2624 1998] (1).

6. Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2005] (26). Lost (1).

7. Test bank volume II, chapters1-12, 12-22 to accompany : marketing / Roger A. Kerin ... [et al.], prepared by Thomas K. Pritchett and Betty M. Pritchett

by Kerin, Roger A | Pritchett, Thomas K [Prepared] | Pritchett, Betty M [Prepared].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .K47 2003] (2).

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