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Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill, 2005Edition: 15th ed.Description: xli, [ various pagings] : col. ill. (charts and graphs) ; 28 cm.ISBN: 0-07-252523-1 (alk. paper : hbk.); 978-0-07294703-8 (hbk.).Subject(s): Marketing | Marketing planning | Marketing strategy | Marketing ethics | Marketing segmentation | Marketing environment | Global consumers | Demographic dimensions | Business | Organizational customers | Buying behaviour | Marketing information | Marketing research | Product planning | Product management | Distribution goods | Distribution services | Retailers | Wholesalers | Promotions | Advertising | Sales promotions | PricingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.1 Available 173882
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.2 Available 173883
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.3 Available 173884
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.4 Available 173885
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.5 Available 173886
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.6 Available 173887
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.7 Available 173888
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.8 Available 173889
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.9 Available 173890
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.10 Missing 173891
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.11 Available 173892
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.12 Available 173893
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.13 Available 173894
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF5415.13 .M369 2005 (Browse shelf) C.14 Available 173895
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.15 Available 173896
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.16 Available 173897
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.17 Available 173898
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.18 Available 173899
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.19 Available 173900
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.20 Available 173901
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.21 Available 174633
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.22 Available 174634
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.23 Available 174635
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.24 Available 174636
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.25 Available 174666
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.26 Available 1837518
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415.13 .M369 2005 (Browse shelf) C.27 Available 1837519

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