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Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius

By: KERIN, Roger A.
Contributor(s): Hartley, Steven William [Joint author] | Rudelius, William [Joint author].
Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2007Edition: 2nd.Description: xxxii, : col. ill. (charts and graphs) ; 28 cm.ISBN: 9780072999891(alk. paper); 0072999896(alk. paper).Subject(s): Marketing | Marketing process | Linking marketing | Marketing environmnent | Marketing Opportunities | Social responsibility | Consumer behavior | Global market | Marketing research | Marketing segmenation | Market target | Managing services | Marketing products | Managing brands | Pricing | Retail | Promotions | Wholesaling | Personal selling | Sales managementOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.1 Available 5830
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.2 Available 173721
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.3 Available 174676
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.4 Not For Loan 174677
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.5 Available 174679
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.6 Available 1837483
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2007 (Browse shelf) C.7 Available 2540
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .K452 2004 (Browse shelf) C.8 Available 169367

Includes bibliographical references and index

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