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Handbook of marketing / edited by Barton A Weitz and Robin Wensley

Contributor(s): Weitz, Barton A [Editor] | Wensley, Robin [Joint editor].
Material type: TextTextPublisher: Thousand Oaks : Sage Publications, 2006Edition: 1st ed.Description: xxii, 582 p. : ill. ; 25 cm.ISBN: 1-41292-120-1 (paper).Subject(s): Marketing strategy | Marketing activities | Marketing management | Global market | Marketing business | E- marketingOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .H18665 2006 (Browse shelf) C.1 Available 6165
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .H18665 2006 (Browse shelf) C.2 Available 6166
Books Books Library, College of Business Studies and Law (CBSL)
General Collection
Non-fiction HF 5415 .H18665 2006 (Browse shelf) C.3 Available 6167

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