Handbook of marketing / edited by Barton A Weitz and Robin Wensley
Contributor(s): Weitz, Barton A [Editor]
| Wensley, Robin [Joint editor].
Material type: 
TextPublisher: Thousand Oaks : Sage Publications, 2006Edition: 1st ed.Description: xxii, 582 p. : ill. ; 25 cm.ISBN: 1-41292-120-1 (paper).Subject(s): Marketing strategy | Marketing activities | Marketing management | Global market | Marketing business | E- marketingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .H18665 2006 (Browse shelf) | C.1 | Available | 6165 | |
|
Books
|
Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .H18665 2006 (Browse shelf) | C.2 | Available | 6166 | |
|
Books
|
Library, College of Business Studies and Law (CBSL) General Collection | Non-fiction | HF 5415 .H18665 2006 (Browse shelf) | C.3 | Available | 6167 |
Include bibliographical references and index
There are no comments for this item.