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1.
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Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.
by McConnell, Ben | Huba, Jackie. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., c2003Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.5 .M1834 2003]
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2.
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The manager's guide to competitive marketing strategies / Norton Paley.
by Paley, Norton. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : AMACOM, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.13 .P32 1989]
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3.
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Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars.
by Schnaars, Steven P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .S347 1994]
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4.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.135 .C72 2006]
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5.
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Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III.
by Ottman, Jacquelyn A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5413 .O89 1993]
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6.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner
by Dwyer, F. Robert | Tanner, John F [Joint author]. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL)
[Call number: HF 5415 .D92 2006]
(4), Library, College of Education (CoED)
[Call number: HF 5415 .D93 2006]
(1), Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .D92 2006]
(1).
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7.
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Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman.
by Clancy, Kevin J, 1942- | Shulman, Robert S, 1951-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .C5278 1994]
(1).
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8.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.122 .L68 2004]
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9.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .D92 2006]
(1).
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10.
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Introduction to marketing concepts / Graeme Drummond, John Ensor.
by Drummond, Graeme | Ensor, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .D756 2005]
(2).
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11.
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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 9e [ed.].Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : Thomson South-Western, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.13 .H87 2007]
(1).
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12.
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Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; research associates, Bobbi Carrey ... [et al.].
by Corey, E. Raymond | Cespedes, Frank V, 1950- | Rangan, V. Kasturi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.129 .C67 1989]
(1).
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13.
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Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
by PERREAULT, William D | McCarthy, E. Jerome [Joint author]. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL)
[Call number: HF 5415.13 .M369 2002]
(2), Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.13 .M369 2002]
(1). Lost (1).
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14.
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The big moo : stop trying to be perfect and start being remarkable / the Group of 33 ; edited by Seth Godin.
by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Portfolio, c2005Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .B448 2005]
(1).
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15.
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Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek.
by Ames, B. Charles | Hlavacek, James D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Dow Jones-Irwin, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.13 .A454 1989]
(1).
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16.
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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.
by Heilbrunn, Jeffrey | American Marketing Association. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .M2982 1995]
(1).
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17.
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Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz.
by Schwartz, Evan I | Schwartz, Evan I. Webonomics. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Broadway Books, c1999Online access: Contributor biographical information | Sample text | Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.1265 .S383 1999]
(1).
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18.
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The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : HarperBusiness, c1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .R54369 1993]
(1).
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19.
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Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
by Cravens, David W | Lamb, Charles W | Cravens, David W. Strategic marketing cases and applications. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, 1990Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415 .C6944 1990]
(1).
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20.
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The future ain't what it used to be : 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson).
by Meehan, Mary, 1955- | Samuel, Lawrence R | Abrahamson, Vickie | Iconoculture, Inc. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Riverhead Books, 1998Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE)
[Call number: HF5415.1 .F88 1998]
(1).
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