The University of Dodoma Library Catalog

Your search returned 73 results.

|
1. Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

by McConnell, Ben | Huba, Jackie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dearborn Trade Pub., c2003Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.5 .M1834 2003] (1).
Lists:

2. The manager's guide to competitive marketing strategies / Norton Paley.

by Paley, Norton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .P32 1989] (1).

3. Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars.

by Schnaars, Steven P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .S347 1994] (1).

4. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.135 .C72 2006] (1).

5. Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III.

by Ottman, Jacquelyn A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5413 .O89 1993] (1).

6. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner

by Dwyer, F. Robert | Tanner, John F [Joint author].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .D92 2006] (4), Library, College of Education (CoED) [Call number: HF 5415 .D93 2006] (1), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D92 2006] (1).

7. Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman.

by Clancy, Kevin J, 1942- | Shulman, Robert S, 1951-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .C5278 1994] (1).

8. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.122 .L68 2004] (1).

9. Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D92 2006] (1).

10. Introduction to marketing concepts / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .D756 2005] (2).

11. Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 9e [ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson South-Western, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .H87 2007] (1).

12. Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; research associates, Bobbi Carrey ... [et al.].

by Corey, E. Raymond | Cespedes, Frank V, 1950- | Rangan, V. Kasturi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.129 .C67 1989] (1).

13. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

14. The big moo : stop trying to be perfect and start being remarkable / the Group of 33 ; edited by Seth Godin.

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, c2005Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .B448 2005] (1).

15. Market driven management : prescriptions for survival in a turbulent world / B. Charles Ames & James D. Hlavacek.

by Ames, B. Charles | Hlavacek, James D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Dow Jones-Irwin, c1989Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .A454 1989] (1).

16. Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

by Heilbrunn, Jeffrey | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .M2982 1995] (1).

17. Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz.

by Schwartz, Evan I | Schwartz, Evan I. Webonomics.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Broadway Books, c1999Online access: Contributor biographical information | Sample text | Publisher description Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.1265 .S383 1999] (1).

18. The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperBusiness, c1993Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .R54369 1993] (1).

19. Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.

by Cravens, David W | Lamb, Charles W | Cravens, David W. Strategic marketing cases and applications.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, 1990Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415 .C6944 1990] (1).

20. The future ain't what it used to be : 40 cultural trends transforming your job, your life, your world / Iconoculture, Inc. (Mary Meehan, Larry Samuel, Vickie Abrahamson).

by Meehan, Mary, 1955- | Samuel, Lawrence R | Abrahamson, Vickie | Iconoculture, Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Riverhead Books, 1998Availability: Items available for loan: Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.1 .F88 1998] (1).

© The University of Dodoma 2020