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Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

By: McConnell, Ben.
Contributor(s): Huba, Jackie.
Material type: TextTextPublisher: Chicago : Dearborn Trade Pub., c2003Description: x, 214 p. : ill. ; 24 cm.ISBN: 0793155614.Subject(s): Customer relations | Relationship marketingDDC classification: 658.8 Online resources: Publisher description | Contributor biographical information
Contents:
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.
List(s) this item appears in: informatics2
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Item type Current location Call number Status Date due Barcode
Books Books Library, College of Informatics and Virtual Education (CIVE)
General Collection
HF5415.5 .M1834 2003 (Browse shelf) Available 584

Includes bibliographical references (p. 206-207) and index.

Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.

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