The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 2003] (5).

2. Getting competitive : middle managers and the cycle time ethic / by Philip R. Thomas with Kenneth R. Martin

by Thomas, Philip R | Martin, Kenneth R, 1938-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Library, College of Education (CoED) [Call number: HF 5415.155 .T48 1991] (1).

3. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .C52 1998] (1).

4. Managing new products : the power of innovation / Thomas D. Kuczmarski

by Kuczmarski, Thomas D, 1951-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1992Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.153 .K83 1992] (1).

5. Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath

by McGrath, Michael E.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 30.28 .M3837 2001] (1).

6. Product and services management / George J. Avlonitis and Paulina Papastathopoulou

by Avlonitis, George J | Papastathopoulou, Paulina [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : SAGE Publications, 2006Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.15 .A95 2006] (2).

7. Global marketing management : changes, challenges and new strategies / Kiefer Lee and Steve Carter

by Lee, Kiefer | Carter, Steve [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, 2005Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 62.4 .L44 2005] (2).

8. Product creation : the heart of the enterprise from engineering to e-commerce / Philip H. Francis

by Francis, Philip H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2000Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.153 .F728 2000] (1).

9. Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark.

by Wheelwright, Steven C, 1943- | Clark, Kim B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5415.153 .W44 1992] (1).

10. The product development challenge : competing through speed, quality, and creativity / edited with an introduction by Kim B. Clark and Steven C. Wheelwright

by Clark, Kim B [editor] | Wheelwright, Steven C [Joint editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, 1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 31 .P763 1994] (1).

11. People and product management in manufacturing / edited by Johnson A. Edosomwan

by Edosomwan, Johnson Aimie [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Elsevier, 1990Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HD 9720.5 .P46 1990] (1).

12. Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright and Kim B. Clark

by Wheelwright, Steven C | Clark, Kim B [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Maxwell Macmillan Canada ; 1992Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.153 .W44 1992] (1).

13. Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2005] (26). Lost (1).

14. The customer-driven company : managerial perspective on quality function deployment / William E. Eureka, Nancy E. Ryan.

by Eureka, William E | Ryan, Nancy E, 1959-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Dearborn, Mich. : Burr Ridge, Ill. : ASI Press ; Irwin, c1994Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: TS156 .E86 1994] (1).

15. Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

by Wong, Kenneth B.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2005Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M309 2005] (2).

16. Basic marketing : a global managerial approach / Stanley J. Shapiro ... [et al]

by Shapiro,Stanley J.

Edition: 10th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5410 .B37 2002] (1). Lost (2).

17. Logistics management / Satish C. Ailawadi and Rakesh Singh

by Ailawadi, Satish C | Singh, Rakesh [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Prentice-Hall of India, 2007Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.155 .A55 2007] (3).

18. Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady Joint author | Woloszyk, Carl [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Glencoe/McGraw-Hill, 1997Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .F37 1997] (6).

19. Marketing changes / edited by Susan Hart

by Hart, Susan [Editor].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Thomson, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M37 2003] (2).

20. Influence of quality assurance system towards improvement of quality of manufactured products in Tanzania / Lena Lyama

by Lyama, Lena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Dodoma: The University of Dodoma, 2012Availability: Items available for reference: Library, College of Business Studies and Law (CBSL) [Call number: DIS HF 5415.157 .L93 2012] (4).

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