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1. Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by PERREAULT, William D | McCarthy, E. Jerome [Joint author].

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 2002] (2), Library, College of Informatics and Virtual Education (CIVE) [Call number: HF5415.13 .M369 2002] (1). Lost (1).

2. Advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2007Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.123 .S54 2007] (2).

3. Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker

by Kitchen, Philip J | Pelsmacker, Patrick de [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : London : Routledge Taylor &Francis Group, 2004Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.123 .K575 2004] (1). Lost (2).

4. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1997Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .K64 1997] (1).

5. Contemporary marketing / Louis E. Boone and David L. Kurtz

by Boone, Louis E | Kurtz, David L [Joint author].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson South-Western, 2007Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5410 .B66 2006] (1).

6. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .L2624 1998] (1).

7. Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder

by Reeder, Robert R | Brierty, Edward G [Joint author] | Reeder, Betty H [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1991Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .R355 1991] (3). Lost (1).

8. Learning Aid for use with basic marketing: a global-managerial approach Kenneth B. Wong ... [et al.]

by Wong, Kenneth B.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2005Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M309 2005] (2).

9. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M369 1996] (2).

10. Foundations of marketing / William M. Pride and O. C. Ferrell

by Pride, William M | Ferrell, O. C [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Company, 2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .P75 2004] (1).

11. Test bank volume II, chapters1-12, 12-22 to accompany : marketing / Roger A. Kerin ... [et al.], prepared by Thomas K. Pritchett and Betty M. Pritchett

by Kerin, Roger A | Pritchett, Thomas K [Prepared] | Pritchett, Betty M [Prepared].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .K47 2003] (2).

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