The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .M378 2003] (5).

2. Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .Q45 2002] (5).

3. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .C52 1998] (1).

4. Essentials of marketing / Frances Brassington and Stephen Pettitt

by Brassington, Frances | Pettitt, Stephen [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall Financial Times, 2007Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .B6336 2007] (2). Lost (3).

5. Marketing / Charles W. Lamb, Joseph H. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F [Joint author] | McDaniel, Carl D [Joint author].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415 .L2624 1998] (1).

6. Creative strategy in advertising / A. Jerome Jewler and Bonnie L. Drewniany

by Jewler, A. Jerome | Drewniany, Bonnie L.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson/Wadsworth, 2005Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF5825 .J46 2005] (3).

7. Marketing management / Richard P. Bagozzi ...[et al.]

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1998Online access: Click here to access online Availability: Items available for loan: Library, College of Business Studies and Law (CBSL) [Call number: HF 5415.13 .M35223 1998] (1).

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