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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn( editor)

Contributor(s): Material type: TextPublication details: Chicago : American Marketing Association ; 1995Description: x, 348 p. : ill. ; 24 cmISBN:
  • 0844235938
Subject(s): LOC classification:
  • HF5415 .M2982 1995
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Books Business, Economics and Law Library Collection General Collection HF5415 .M2982 1995 (Browse shelf(Opens below)) Available 624

Includes index

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