Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck

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TextPublication details: Cincinnati : College Division, South-Western Publishing Company, 1994Description: xv, 404 p.: col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415.13 .F47 1994 (Browse shelf(Opens below))	C.1	Not For Loan	6927

Includes bibliographical references and index

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