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1.
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner
by Dwyer, F. Robert | Tanner, John F [Joint author]. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2006Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education
[Call number: HF5415 .D92 2006]
(1), Library, Collection of Business Studies and Law
[Call number: HF 5415 .D92 2006]
(4), Library, Collection of Education
[Call number: HF 5415 .D93 2006]
(1).
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2.
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Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
by PERREAULT, William D | McCarthy, E. Jerome [Joint author]. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Online access: Click here to access online Availability: Items available for loan: Library Collection of Informatics and Virtual Education
[Call number: HF5415.13 .M369 2002]
(1), Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2002]
(2). Items available for reference: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2002]
(1).
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3.
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Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome [Joint author]. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M378 2003]
(5).
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4.
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Handbook of marketing / edited by Barton A Weitz and Robin Wensley
by Weitz, Barton A [Editor] | Wensley, Robin [Joint editor]. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : Sage Publications, 2006Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .H18665 2006]
(3).
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5.
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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2002Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .Q45 2002]
(5).
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6.
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Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck
by Ferrell, O. C | Lucas, George H [Joint author] | Luck, David Johnston [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : College Division, South-Western Publishing Company, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .F469 1994]
(1).
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7.
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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault
by McCarthy, E. Jerome | Perreault, William D [Joint author]. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .M378 1994]
(1).
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8.
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Business in action / Courtland L. Bovée and John V. Thill
by Bovée, Courtland L | Thill, John V [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Upper Saddle River, 2001Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1008 .B685 2001]
(1).
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9.
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Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome [Joint author]. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.13 .M369 2005]
(26). Lost (1).
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10.
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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell
by Brennan, Ross | Canning, Louise [Jiont author] | McDowell, Raymond [Joint author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE Publications, 2007Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415.1263 .B74 2007]
(3).
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11.
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Business : a changing world / O.C. Ferrell and Geoffrey Hirt
by Ferrell, O. C | Hirt, Geoffrey A [Joint author]. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 1008 .F47 2000]
(1).
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12.
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Marketing strategies a contemporary approach Ashok Ranchhod and Calin Guran
by Ranchhod, Ashok | Guran, Calin [Joint author]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Prentice Hall, 2007Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .R3217 2004]
(2). Lost (1).
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13.
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New venture creation : a framework for entrepreneurial start -ups / Paul Burns
by Burns, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Palgarave macmillan, 2014Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law
[Call number: HD 62.5 .B87 2014]
(1).
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14.
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Principles of marketing / Philip Kotler, Gary Armstrong, Mark O.Opresnik.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark O (Mark O.M) [author]. Edition: Eighteenth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: England, Pearson, 2021Availability: Items available for loan: Library, Collection of Business Studies and Law
[Call number: HF 5415 .K68 2021]
(8). Items available for reference: Library, Collection of Business Studies and Law
[Call number: HF 5415 .K68 2021]
(2).
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