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Winning at new products :

Cooper, Robert G.

Winning at new products : accelerating the process from idea to launch / Robert G. Cooper - 2nd ed. - New York: Addison-Wesley publishing company. 1993 - xiii, 358 p. : ill. ; 24 cm

Includes index

ISBN: 0201563819

LCCN: 93018734

Subjects--Topical Terms:
New products
Product development
Makert

LC Class. No.: HF5415.153 / .C65 1993

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