Winning at new products : accelerating the process from idea to launch / Robert G. Cooper

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Material type: Text

TextPublication details: New York: Addison-Wesley publishing company. 1993Edition: 2nd edDescription: xiii, 358 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF5415.153 .C65 1993 (Browse shelf(Opens below))	C.1	Available		11087

Includes index

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