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Marketing /

Berkowitz, Eric N.

Marketing / Eric N. Berkowitz - St. Louis: Times Mirror/Mosby College Pub., 1986. - xxv, 747 p.: ill.; 25 cm.

Includes glossary, and index

ISBN: 0-8016-0602-0

LCCN: 85028451

Subjects--Topical Terms:
Marketing
Focus consumer
Marketing environment
Buyer behaviour
Marketing information
Revenue, cost
New product

LC Class. No.: HF5415 / .B47 1986

Dewey Class. No.: 658.8

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