Marketing / (Record no. 12912)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01011pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2387998 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230311153157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 851106s1986 moua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 85028451 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8016-0602-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B47 1986 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 9 (RLIN) | 29003 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Eric N. Berkowitz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | St. Louis: |
| Name of publisher, distributor, etc | Times Mirror/Mosby College Pub., |
| Date of publication, distribution, etc | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 747 p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 29004 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Focus consumer |
| 9 (RLIN) | 106961 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing environment |
| 9 (RLIN) | 76436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Buyer behaviour |
| 9 (RLIN) | 76417 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing information |
| 9 (RLIN) | 106962 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Revenue, cost |
| 9 (RLIN) | 106963 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New product |
| 9 (RLIN) | 77511 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 2778 |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 9 (RLIN) | 2781 |
| Relator term | author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 20/10/2015 | HF5415 .B47 1986 | 174544 | 20/10/2015 | C.1 | 20/10/2015 | Books |