The service advantage :
Albrecht, Karl 1941-
The service advantage : how to identify and fulfill customer needs / Karl Albrecht and Lawrence J. Bradford. - Homewood : Dow Jones-Irwin, 1990 - ix, 240 p. : ill., (graph) ; 24 cm.
Includes index
1-55623-247-0
89016953
Customer services
Consumers-research--United States
Moment of truth--United SWtates
Surveys--United States
A service Quality--United States
Focus group interviwes--United States
Measurement system--United States
HF 5415.5 / .A43 1990
658.8/12
The service advantage : how to identify and fulfill customer needs / Karl Albrecht and Lawrence J. Bradford. - Homewood : Dow Jones-Irwin, 1990 - ix, 240 p. : ill., (graph) ; 24 cm.
Includes index
1-55623-247-0
89016953
Customer services
Consumers-research--United States
Moment of truth--United SWtates
Surveys--United States
A service Quality--United States
Focus group interviwes--United States
Measurement system--United States
HF 5415.5 / .A43 1990
658.8/12