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Harvard business review on brand management /

Harvard business review on brand management / Harvard business school - Boston: Harvard Business School Press, 1999. - v, 204 p.: ill.; 21 cm.

Includes index

ISBN: 1-57851-144-5 (alk. paper)

LCCN: 99018899

Subjects--Topical Terms:
Brand name
Mass media
Premium brand
Private labers
Product brand
Management
Product promotion

LC Class. No.: HD 69 / .B7H37 1999

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