Harvard business review on brand management / (Record no. 13072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00899pam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2156840 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230309143617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990209s1999 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99018899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-57851-144-5 (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 |
| Item number | .B7H37 1999 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard business school |
| 9 (RLIN) | 75361 |
| 245 00 - TITLE STATEMENT | |
| Title | Harvard business review on brand management / |
| Statement of responsibility, etc | Harvard business school |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 204 p.: |
| Other physical details | ill.; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name |
| 9 (RLIN) | 11891 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 9 (RLIN) | 75240 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Premium brand |
| 9 (RLIN) | 75241 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Private labers |
| 9 (RLIN) | 75242 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product brand |
| 9 (RLIN) | 75243 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 75244 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product promotion |
| 9 (RLIN) | 75245 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard business school |
| 9 (RLIN) | 75361 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.hbsp.harvard.edu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 10/08/2015 | HD 69 .B7H37 1999 | 15923 | 10/08/2015 | C.1 | 10/08/2015 | Books |