Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
2003060912
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 2004
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
0131138650
2003060912
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 2004
658.8