Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	HF5415.122 .L68 2004 (Browse shelf(Opens below))	Available		608

Includes bibliographical references and indexes.

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