Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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Material type: Text

TextPublication details: Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2004Edition: 5th edDescription: xviii, 652 p. : ill., map ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415.122 .L68 2004 (Browse shelf(Opens below))	C.1	Available		608

Includes bibliographical references and indexes.

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