Basic marketing: a global-managerial approach/
Perreault, William D.
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 14th ed. - Boston: McGraw-Hill, 2002 - xxxii,(various pagination) . : ill. ; 28 cm.
Includes bibliographical references and indexes
0-07-240947-9 (alk. paper) 0-07-112110-2 (international : alk. paper)
2001054436
Marketing
Basic marketing
HF 5415.13 / .P47 2002
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 14th ed. - Boston: McGraw-Hill, 2002 - xxxii,(various pagination) . : ill. ; 28 cm.
Includes bibliographical references and indexes
0-07-240947-9 (alk. paper) 0-07-112110-2 (international : alk. paper)
2001054436
Marketing
Basic marketing
HF 5415.13 / .P47 2002