PERREAULT, William D.
Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 14th ed. - Boston : McGraw-Hill, 2002 - xxxii,(various paging) p. : col. ill. (charts, graphs and map) ; 28 cm.
Includes bibiliographical references and indexes
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0-07-240947-9 (alk. paper) 0-07-112110-2 (international : alk. paper)
2001054436
Marketing
Management
Global economy
Marketing strategy
Marketing segmentation
Marketing positioning
Decision making
Buying behaviour
Promotion
Persoanl selling
Advertising
Sales promotion
Retailer
Wholesalers
Planning strategy
Pricing
Ethical marketing
HF 5415.13 / .M369 2002
Basic marketing : a global-managerial approach/ William D. Perreault and E. Jerome McCarthy - 14th ed. - Boston : McGraw-Hill, 2002 - xxxii,(various paging) p. : col. ill. (charts, graphs and map) ; 28 cm.
Includes bibiliographical references and indexes
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0-07-240947-9 (alk. paper) 0-07-112110-2 (international : alk. paper)
2001054436
Marketing
Management
Global economy
Marketing strategy
Marketing segmentation
Marketing positioning
Decision making
Buying behaviour
Promotion
Persoanl selling
Advertising
Sales promotion
Retailer
Wholesalers
Planning strategy
Pricing
Ethical marketing
HF 5415.13 / .M369 2002