MARC details
000 -LEADER |
fixed length control field |
01063cam a22002774a 4500 |
001 - CONTROL NUMBER |
control field |
12556934 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230312145555.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011005s2002 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001054436 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-240947-9 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-112110-2 (international : alk. paper) |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 |
Item number |
.P47 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
9 (RLIN) |
1688 |
245 10 - TITLE STATEMENT |
Title |
Basic marketing: |
Remainder of title |
a global-managerial approach/ |
Statement of responsibility, etc |
William D. Perreault and E. Jerome McCarthy |
250 ## - EDITION STATEMENT |
Edition statement |
14th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston: |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii,(various pagination) . : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Includes bibiliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing role in global economy |
9 (RLIN) |
1689 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Focusing Marketing strategy with segmentation and positioning |
9 (RLIN) |
76770 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing role with the firm |
9 (RLIN) |
76947 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business and organization customers and their buying behavior |
9 (RLIN) |
76458 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
9 (RLIN) |
1690 |
Relator term |
Joint author |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.mhhe.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |