Basic marketing: (Record no. 1925)

MARC details
000 -LEADER
fixed length control field 01063cam a22002774a 4500
001 - CONTROL NUMBER
control field 12556934
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230312145555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011005s2002 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001054436
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-240947-9 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-112110-2 (international : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .P47 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 1688
245 10 - TITLE STATEMENT
Title Basic marketing:
Remainder of title a global-managerial approach/
Statement of responsibility, etc William D. Perreault and E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston:
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,(various pagination) . :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes bibiliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing role in global economy
9 (RLIN) 1689
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Focusing Marketing strategy with segmentation and positioning
9 (RLIN) 76770
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing role with the firm
9 (RLIN) 76947
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and organization customers and their buying behavior
9 (RLIN) 76458
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
9 (RLIN) 1690
Relator term Joint author
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.mhhe.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Collection code
    Library of Congress Classification     Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/10/2015     HF 5415.13 .P47 2002 174849 22/10/2015 C.2 22/10/2015 Books Non-fiction
    Library of Congress Classification     Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/10/2015     HF 5415.13 .P47 2002 174851 22/10/2015 C.3 22/10/2015 Books Non-fiction
    Library of Congress Classification     Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 22/10/2015     HF 5415.13 .P47 2002 175053 22/10/2015 C.4 22/10/2015 Books Non-fiction
    Library of Congress Classification     Informatics and Virtual Education Library Collection Informatics and Virtual Education Library Collection General Collection 31/03/2015 Donation   HF5415.13 .M369 2002 618 31/03/2015 1-4 31/03/2015 Books  
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