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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan - 7th ed. Eastern economy edition - New Delhi: Prentice Hall, 2007 - xxv, 617 p.: ill., charts,graphs and map; 23 cm.

Includes indexes

ISBN: 978-81-203-2066-6

LCCN: 2001016317

Subjects--Topical Terms:
Export marketing
Management
Global marketing--s.
Environment
Social environment
Cultural environment
Marketing programs
Targeting global market
Market information
Market research
Global advertising
Physical distribution

LC Class. No.: HF1416 / .K44 2002

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