Global marketing management / (Record no. 19287)

MARC details
000 -LEADER
fixed length control field 01120cam a22003494a 4500
001 - CONTROL NUMBER
control field 12269601
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230311143318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010104s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001016317
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-203-2066-6
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .K44 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 44264
Relator term author
245 10 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc Warren J. Keegan
250 ## - EDITION STATEMENT
Edition statement 7th ed.
Remainder of edition statement Eastern economy edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 p.:
Other physical details ill., charts,graphs and map;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
9 (RLIN) 44265
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 76588
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing
Form subdivision s.
9 (RLIN) 44266
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Environment
9 (RLIN) 76589
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social environment
9 (RLIN) 76590
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cultural environment
9 (RLIN) 73472
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing programs
9 (RLIN) 76591
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Targeting global market
9 (RLIN) 76592
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market information
9 (RLIN) 76593
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
9 (RLIN) 76594
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global advertising
9 (RLIN) 76595
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Physical distribution
9 (RLIN) 74386
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name www.phindia.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015 14381.46   HF 1416 .K44 2007 173689 13/10/2015 C.1 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015 14381.46   HF 1416 .K44 2007 173690 13/10/2015 C.2 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015     HF 1416 .K44 2007 173756 13/10/2015 C.3 13/10/2015 Books
    Library of Congress Classification     Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection General Collection 13/10/2015 14381.46   HF 1416 .K44 2007 173757 13/10/2015 C.4 13/10/2015 Books
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