MARC details
000 -LEADER |
fixed length control field |
01120cam a22003494a 4500 |
001 - CONTROL NUMBER |
control field |
12269601 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230311143318.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010104s2002 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001016317 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-81-203-2066-6 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
.K44 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
9 (RLIN) |
44264 |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Global marketing management / |
Statement of responsibility, etc |
Warren J. Keegan |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
Remainder of edition statement |
Eastern economy edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi: |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 617 p.: |
Other physical details |
ill., charts,graphs and map; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing |
9 (RLIN) |
44265 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Management |
9 (RLIN) |
76588 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global marketing |
Form subdivision |
s. |
9 (RLIN) |
44266 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Environment |
9 (RLIN) |
76589 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social environment |
9 (RLIN) |
76590 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Cultural environment |
9 (RLIN) |
73472 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing programs |
9 (RLIN) |
76591 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Targeting global market |
9 (RLIN) |
76592 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market information |
9 (RLIN) |
76593 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market research |
9 (RLIN) |
76594 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Global advertising |
9 (RLIN) |
76595 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Physical distribution |
9 (RLIN) |
74386 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Host name |
www.phindia.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |