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Strategic marketing management cases and applications /

Cravens, David W.

Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 3rd ed. - Homewood, IL : Irwin, 1990. - xviii, 742 p. : ill. ; 25 cm. + 2 discs (12 cm.)

Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. Includes index.

ISBN: 025607898X

LCCN: 89033001

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .C6944 1990

Dewey Class. No.: 658.8/02

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