Strategic marketing management cases and applications / (Record no. 1938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057pam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2454147 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150529111327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890503s1990 ilua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 89033001 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025607898X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C6944 1990 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 1622 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management cases and applications / |
| Statement of responsibility, etc | David W. Cravens, Charles W. Lamb, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, IL : |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 742 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 2 discs (12 cm.) |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 1762 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 9 (RLIN) | 1763 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| Title of a work | Strategic marketing cases and applications. |
| 9 (RLIN) | 1764 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Archive | 22/03/2023 | HF5415 .C6944 1990 | 178657 | 22/03/2023 | 22/03/2023 | Books | Non-fiction | C.2 | ||||||
| Library of Congress Classification | Informatics and Virtual Education Library Collection | Informatics and Virtual Education Library Collection | General Collection | 31/03/2015 | Purchase | HF5415 .C6944 1990 | 641 | 31/03/2015 | 31/03/2015 | Books |