Online marketing :
Gay, Richard
Online marketing : a customer-led approach / Richard Gay - New York: Oxford University Press, 2007 - vii, 538 p.: ill., charts and graphs; 24 cm.
Includes glossary and index
978-0-19-926585-5
013541083 Uk
Internet marketing
Marketing plans
E-marketing research
Online product
online pricing
Online communication
E-payment
HF 5415.1265 / .G39 2007
Online marketing : a customer-led approach / Richard Gay - New York: Oxford University Press, 2007 - vii, 538 p.: ill., charts and graphs; 24 cm.
Includes glossary and index
978-0-19-926585-5
013541083 Uk
Internet marketing
Marketing plans
E-marketing research
Online product
online pricing
Online communication
E-payment
HF 5415.1265 / .G39 2007