Online marketing : (Record no. 19447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995cam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14852038 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230311150218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070516s2007 enka b 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013541083 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-926585-5 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | .G39 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gay, Richard |
| 9 (RLIN) | 44717 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Online marketing : |
| Remainder of title | a customer-led approach / |
| Statement of responsibility, etc | Richard Gay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 538 p.: |
| Other physical details | ill., charts and graphs; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes glossary and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 44718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing plans |
| 9 (RLIN) | 76816 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-marketing research |
| 9 (RLIN) | 76838 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online product |
| 9 (RLIN) | 76844 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | online pricing |
| 9 (RLIN) | 76686 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online communication |
| 9 (RLIN) | 76845 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | E-payment |
| 9 (RLIN) | 76848 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charlesworth, Alan |
| 9 (RLIN) | 44719 |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Esen, Rita |
| 9 (RLIN) | 44720 |
| Relator term | author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oup.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5415.1265 .G39 2007 | 173992 | 16/10/2015 | C.1 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5415.1265 .G39 2007 | 173994 | 16/10/2015 | C.2 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 22/10/2015 | HF 5415.1265 .G39 2007 | 174804 | 22/10/2015 | C.3 | 22/10/2015 | Books |