Market segmentation :

McDonald, Malcolm

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar - New York : Elsevier/Butterworth-Heinemann, 2004 - xxv, 465 p.: col. ill. ; 25 cm.

Includes index

0750659815

2005357185

GBA3V8138 bnb

008385869 Uk


Market segmentation
Market mapping
Market setting
Portfolio matrix
Market transformation
Organizational issues

HF 5415.127 / .M33 2004
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