Market segmentation :
McDonald, Malcolm
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar - New York : Elsevier/Butterworth-Heinemann, 2004 - xxv, 465 p.: col. ill. ; 25 cm.
Includes index
0750659815
2005357185
GBA3V8138 bnb
008385869 Uk
Market segmentation
Market mapping
Market setting
Portfolio matrix
Market transformation
Organizational issues
HF 5415.127 / .M33 2004
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar - New York : Elsevier/Butterworth-Heinemann, 2004 - xxv, 465 p.: col. ill. ; 25 cm.
Includes index
0750659815
2005357185
GBA3V8138 bnb
008385869 Uk
Market segmentation
Market mapping
Market setting
Portfolio matrix
Market transformation
Organizational issues
HF 5415.127 / .M33 2004