Market segmentation : (Record no. 19453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13862778 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230306135537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050207s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005357185 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA3V8138 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 008385869 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750659815 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 |
| Item number | .M33 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 44734 |
| 245 10 - TITLE STATEMENT | |
| Title | Market segmentation : |
| Remainder of title | how to do it, how to profit from it / |
| Statement of responsibility, etc | Malcolm McDonald and Ian Dunbar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 465 p.: |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 9 (RLIN) | 2385 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market mapping |
| 9 (RLIN) | 76826 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market setting |
| 9 (RLIN) | 76827 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Portfolio matrix |
| 9 (RLIN) | 76828 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market transformation |
| 9 (RLIN) | 76829 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Organizational issues |
| 9 (RLIN) | 76830 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian |
| 9 (RLIN) | 44735 |
| Relator term | Joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | http://books.elsevier.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Special Reserve | 16/10/2015 | HF 5415.127 .M33 2004 | 174019 | 16/10/2015 | C.1 | 16/10/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5415.127 .M33 2004 | 174020 | 16/10/2015 | C.2 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF 5415.127 .M33 2004 | 174021 | 16/10/2015 | C.3 | 16/10/2015 | Books |