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Creative strategy in advertising/

Jewler, A. Jerome

Creative strategy in advertising/ A. Jerome Jewler and Bonnie L. Drewniany - 8th ed. - Canada: Thomson/Wadsworth, 2005 - xvi, 336 p. : ill. ; 26 cm.

Include index

ISBN: 0-534-62510-X

LCCN: 2003116833

Subjects--Topical Terms:
Adversing
Marketing communication
Sales promotion
Development

LC Class. No.: HF 5825 / .J49 2005

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