Creative strategy in advertising/ (Record no. 19463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13438195 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230314160257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031218s2005 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003116833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-534-62510-X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | .J49 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome |
| 9 (RLIN) | 13722 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising/ |
| Statement of responsibility, etc | A. Jerome Jewler and Bonnie L. Drewniany |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Canada: |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 336 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Adversing |
| 9 (RLIN) | 83966 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing communication |
| 9 (RLIN) | 76550 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 83967 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Development |
| 9 (RLIN) | 83968 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 9 (RLIN) | 44751 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.wadsworth.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF5825 .J49 2005 | 174106 | 16/10/2015 | C.1 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 16/10/2015 | HF5825 .J49 2005 | 174107 | 16/10/2015 | C.2 | 16/10/2015 | Books | |||||
| Library of Congress Classification | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | 16/10/2015 | HF5825 .J49 2005 | 174108 | 16/10/2015 | C.3 | 16/10/2015 | Books |