Personal selling :
Anderson, Rolph E.
Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, c2004. - xxii, 504 p. : ill. ; 27 cm.
Includes indexes.
0618260455
2002109348
Selling
Personal selling
Customer satisfication
HF5438.25 / .A53 2004
Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, c2004. - xxii, 504 p. : ill. ; 27 cm.
Includes indexes.
0618260455
2002109348
Selling
Personal selling
Customer satisfication
HF5438.25 / .A53 2004