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On the writing of advertising.

Weir, Walter

On the writing of advertising. - New York, McGraw-Hill, 1960. - 206 p. 22cm. - McGraw-Hill series in marketing and advertising .

LCCN: 59010728

Nat. Bib. No.: GB60-4654

Subjects--Topical Terms:
Advertising copy

LC Class. No.: HF5825 / .W4

Dewey Class. No.: 659.1322

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