On the writing of advertising. (Record no. 25637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706cam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6077809 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160816092134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 731024s1960 xx 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 59010728 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB60-4654 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)726846 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | OClU |
| Modifying agency | Uk |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .W4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1322 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weir, Walter |
| 9 (RLIN) | 57546 |
| 245 10 - TITLE STATEMENT | |
| Title | On the writing of advertising. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1960. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 206 p. |
| Dimensions | 22cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing and advertising |
| 9 (RLIN) | 57547 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy |
| 9 (RLIN) | 44749 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Education Library Collection | Education Library Collection | Archive | 16/08/2016 | Donation | 15000.00 | HF 5825 .W4 1960 | 1826460 | 16/08/2016 | 1-1 | 16/08/2016 | Books |