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Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel and Roger Gates - 4th ed. - New Jersey : J. Wiley 2004 - xxv, (various paging) : ill. ; 25 cm.

Includes index

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

ISBN: 0471448451

LCCN: 2003269698

Subjects--Topical Terms:
Marketing research
Marketing research industry

LC Class. No.: HF5415.2 / .M33 2004

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