Marketing research essentials / (Record no. 2612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00796cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13214680 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312150638.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030527s2004 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003269698 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471448451 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M33 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 9 (RLIN) | 1968 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc | Carl McDaniel and Roger Gates |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | J. Wiley |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, (various paging) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 1969 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research industry |
| 9 (RLIN) | 76913 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H. |
| 9 (RLIN) | 1970 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 14/07/2015 | HF5415.2 .M33 2004 | 11267 | 14/07/2015 | C.2 | 14/07/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 27/08/2015 | HF5415.2 .M33 2004 | 167743 | 27/08/2015 | C.3 | 27/08/2015 | Books |