The Influence of brand name on consumer's purchasing decision :

Wambura, Rhoba P.

The Influence of brand name on consumer's purchasing decision : a case of mobile phone in Dae es salaam / Rhobi P. Wambura - Dodoma: University of Dodoma, 2015 - xii, 103 p. : ill., (col.) ; 30 cm.


Brand name products--Dar es salaam
Brand--Dar es salaam
Brand name--Dar es salaam
Brand recall--Dar es salaam
Brand judgement--Dar es salaam
Purchasing decision--Dar es salaam
Mobile phones--Dar es salaam
Brand attitudes--Dar es salaam
Brand associations--Dar es salaam
Business names -- Dar es salaam

DIS HD 69 / .B7W36 2015
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