The Influence of brand name on consumer's purchasing decision : (Record no. 28293)
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000 -LEADER | |
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fixed length control field | 00993nam a22002417a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180214b xxu||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | DIS HD 69 |
Item number | .B7W36 2015 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wambura, Rhoba P. |
9 (RLIN) | 64612 |
245 ## - TITLE STATEMENT | |
Title | The Influence of brand name on consumer's purchasing decision : |
Remainder of title | a case of mobile phone in Dae es salaam / |
Statement of responsibility, etc | Rhobi P. Wambura |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Dodoma: |
Name of publisher, distributor, etc | University of Dodoma, |
Date of publication, distribution, etc | 2015 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 103 p. : |
Other physical details | ill., (col.) ; |
Dimensions | 30 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
9 (RLIN) | 11891 |
Geographic subdivision | Dar es salaam |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81601 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81602 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand recall |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81603 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand judgement |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81604 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Purchasing decision |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81605 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mobile phones |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81606 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand attitudes |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81607 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand associations |
Geographic subdivision | Dar es salaam |
9 (RLIN) | 81608 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business names -- Dar es salaam |
9 (RLIN) | 64613 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Dissertations |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 14/02/2018 | Legal deposit | DIS HD 69 .B7W36 2015 | 1829753 | 14/02/2018 | C.1 | 14/02/2018 | Dissertations | ||||
Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 14/02/2018 | Legal deposit | DIS HD 69 .B7W36 2015 | 1829756 | 14/02/2018 | C.2 | 14/02/2018 | Dissertations | ||||
Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 14/05/2020 | Legal deposit | DIS HD 69 .B7W36 2015 | 1840671 | 14/05/2020 | C.3 | 14/05/2020 | Dissertations |