The Influence of brand name on consumer's purchasing decision : (Record no. 28293)

MARC details
000 -LEADER
fixed length control field 00993nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180214b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number DIS HD 69
Item number .B7W36 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wambura, Rhoba P.
9 (RLIN) 64612
245 ## - TITLE STATEMENT
Title The Influence of brand name on consumer's purchasing decision :
Remainder of title a case of mobile phone in Dae es salaam /
Statement of responsibility, etc Rhobi P. Wambura
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Dodoma:
Name of publisher, distributor, etc University of Dodoma,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xii, 103 p. :
Other physical details ill., (col.) ;
Dimensions 30 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
9 (RLIN) 11891
Geographic subdivision Dar es salaam
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
Geographic subdivision Dar es salaam
9 (RLIN) 81601
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name
Geographic subdivision Dar es salaam
9 (RLIN) 81602
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand recall
Geographic subdivision Dar es salaam
9 (RLIN) 81603
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand judgement
Geographic subdivision Dar es salaam
9 (RLIN) 81604
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing decision
Geographic subdivision Dar es salaam
9 (RLIN) 81605
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile phones
Geographic subdivision Dar es salaam
9 (RLIN) 81606
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand attitudes
Geographic subdivision Dar es salaam
9 (RLIN) 81607
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand associations
Geographic subdivision Dar es salaam
9 (RLIN) 81608
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business names -- Dar es salaam
9 (RLIN) 64613
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Dissertations
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection Reference 14/02/2018 Legal deposit   DIS HD 69 .B7W36 2015 1829753 14/02/2018 C.1 14/02/2018 Dissertations
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection Reference 14/02/2018 Legal deposit   DIS HD 69 .B7W36 2015 1829756 14/02/2018 C.2 14/02/2018 Dissertations
    Library of Congress Classification   Not For Loan Non-fiction Business, Economics and Law Library Collection Business, Economics and Law Library Collection Reference 14/05/2020 Legal deposit   DIS HD 69 .B7W36 2015 1840671 14/05/2020 C.3 14/05/2020 Dissertations
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