Relationship between marketing mix strategies and customer satisfaction on media industry in Tanzania :

Steven, Salema Soter

Relationship between marketing mix strategies and customer satisfaction on media industry in Tanzania : a case study of Tanzania broadcasting corporation / Salema Soter Steven - Dodoma: The university of Dodoma, 2011 - xi, 82 p. : ill. (charts) ; 30 cm.


Marketing mix
Customer satisfaction
Customer services
Media industry
Product
Price

DIS HF 5415.52 / .T36S74 2011
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