Relationship between marketing mix strategies and customer satisfaction on media industry in Tanzania : (Record no. 28597)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180227b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | DIS HF 5415.52 |
| Item number | .T36S74 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steven, Salema Soter |
| 9 (RLIN) | 65435 |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship between marketing mix strategies and customer satisfaction on media industry in Tanzania : |
| Remainder of title | a case study of Tanzania broadcasting corporation / |
| Statement of responsibility, etc | Salema Soter Steven |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dodoma: |
| Name of publisher, distributor, etc | The university of Dodoma, |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 82 p. : |
| Other physical details | ill. (charts) ; |
| Dimensions | 30 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing mix |
| 9 (RLIN) | 64763 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer satisfaction |
| 9 (RLIN) | 65436 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 9 (RLIN) | 65437 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media industry |
| 9 (RLIN) | 65438 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product |
| 9 (RLIN) | 99068 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Price |
| 9 (RLIN) | 99069 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 27/02/2018 | DIS HF 5415.52 .T36S74 2011 | 1830389 | 27/02/2018 | C.1 | 27/02/2018 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 08/04/2022 | DIS HF 5415.52 .T36S74 2011 | 18431149 | 08/04/2022 | C.2 | 08/04/2022 | Dissertations |