The Relationship between customer retantion strategies and customer loyalty in the banking sector in Tanzania :
Marwa, John Mwita
The Relationship between customer retantion strategies and customer loyalty in the banking sector in Tanzania : a case study of CRDBbank PLC in Dodoma municipality / - Dodoma: The University of Dodoma, 2017 - xiii, 108 p. : ill. : 30 cm.
Marketing strategy
Customer services
Customer relations
Pricing product
Development strategy
Technology strategy
DIS HF 5415.5 / .M37 2017
The Relationship between customer retantion strategies and customer loyalty in the banking sector in Tanzania : a case study of CRDBbank PLC in Dodoma municipality / - Dodoma: The University of Dodoma, 2017 - xiii, 108 p. : ill. : 30 cm.
Marketing strategy
Customer services
Customer relations
Pricing product
Development strategy
Technology strategy
DIS HF 5415.5 / .M37 2017