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Consumer behavior:

Hawkins, Del I.

Consumer behavior: building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 8th ed. - Boston : McGraw-Hill /Irwin, 2000 - xxiv, 775 p. : ill. ; 27 cm.

Includes references name index and subject index

System requirements for accompying CD ROM.

ISBN: 007236020

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--United States--Case studies
Buyer behavior
Market analysis
Variations
marketing

LC Class. No.: HF 5415.33 / .H39 2000

Dewey Class. No.: 658.8/342/0973

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